The Subaru display will feature the newest generation of the latest version of the playful rear-wheel-drive BRZ 2023, which initial reports said would not reach Europe at all because of emissions policy. And it will be driving too!
“When we heard about the new Speed Festival project in Česká Lípa, we welcomed it. At Subaru, we not only enjoy embarking on new adventures, but also appreciate presentations aimed at entire families, beyond motoring enthusiasts, who then take away a wide range of experiences and memories of the encounter. We like to let visitors meet Subaru cars in person, chat beside them and sense the special spirit of a somewhat different brand with Japanese roots. We believe they will leave their Subaru visit with the very best feelings and soon join the community that greets and waves to other Subaru drivers on the road. That is difficult to convey in print or television advertising,” said Zdeněk Zikmund of Subaru ČR when asked about supporting and partnering with the new festival.
The Subaru stand will present the latest version of the Forester range in Black Edition 2023 trim, the Outback and the electric Solterra, Subaru's first fully battery-powered car. Dealer ILOS from Liberec will certainly also offer a glimpse of more than 60 years of production history, bringing one of the privately owned cars that represent Subaru's sporting genes. Further activities at the display follow Subaru's “Confidence in Motion” motto: there will be a fun Subaru FunZone for children and SubaruButik, and the latest BRZ will take some lucky visitors onto the track to demonstrate its agility, handling and driving fun.
We wish the event a successful start to a lovely new tradition, and visitors plenty of experiences and motoring fun in Česká Lípa!
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